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Fri, 11.05. / 6 PM, Metropol 2

Unlimited storage space, permanent availability and new sales revenue models: animation archives in the digital age (presentation by Dr. Karin Wehn)

Film archives, the traditional storage method for films and their production contexts have been given new momentum and new functions particularly thanks to digital data memories, the Internet and Web 2.0. In addition to film storage, increasingly, it is accessibility, visualisation and the development of new target groups and sales revenue sources for films long on the shelf that are now the agenda of the day. Concepts such as libraries, museums, festivals, online distribution platforms, databases, shops, communities, branding and social marketing have long been separate entities. Now they are merging to create new, unique constellations which are opening up new perspectives for artists, researchers, curators and fans alike. Specific digital challenges, which require tenacity and interdisciplinary resolution, are, for example the handling of metadata, migration and legal issues. The dazzling spectrum of approaches and initiatives for maintaining or even reviving animation and experimental film with the help of digital techniques will be shown. In doing so there will also be some provocative speculation as to where the journey into the future could take us.