The opening shot for the world’s largest digital facade will be taking place on tuesday (April 25) at 2 pm, one week before the official start of the 24th ITFS. The Breuninger flagship store in Stuttgart (Markstraße 1-3) will be on an area of 65×10 m under the banner of the ITFS. With a major innovation: the view through the smartphone or tablet changes the view, because the facade with the ITFS festival motif comes to life with Augmented Reality. The festival mascot Trixi hides among the pirates. Who successfully captures them has the chance to win Breuniger vouchers. The project was developed in collaboration with Breuninger and the studios LAVALabs (Düsseldorf / Stuttgart) and Lightshape (Stuttgart).

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