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4. May , 14:00 - 18:00
Free Access with ITFS Accreditation!
Enable! Case Studies and Market Trends
An essential part of Animation Production Day is its half-day conference which examines opportunities and challenges in the current animation market. Topics this year include the much-discussed Virtual Reality with Stephan Schindler, chair of Virtual Reality e. V. Berlin-Brandenburg, giving us a glimpse into the future of VR and animation. Sol Rogers, founder and CEO of REWIND, will be speaking about the power of alternative realities. A special highlight will be a presentation by Sara Diamond from Google Spotlight Stories. The company, Oscar-nominated for the short VR animation film “Pearl”, is currently exploring technical and content possibilities of storytelling in interactive virtual reality experiences. In addition, we have case studies from exceptional animation projects with Alexander Weimer, Managing Director of the Berlin-based production company MovieBrats Pictures, reporting on work on the Chinese-co-financed feature film “The Dumpling Queen” and Hugh Welchman, producer and codirector of “Loving Vincent” and his world sales agent Edward Noeltner, discussing the process of creating this unique Polish-international coproduction. In this year’s Content Briefing Sessions, Jackie Edwards from BBC Children’s, Dr Astrid Plenk from MDR, Nadine Bernard from Ketnet and Alix Wiseman from 9 Story Media Group will introduce their current programme requirements and programming strategies, helping producers to better assess what kind of content the market is seeking in the coming year. The final part of the conference will introduce the new “Animation Germany” initiative which aims to strengthen the German animation industry’s competitiveness and improve the presentation and presence of the industry in the international market. Access to the APD conference is granted to all accredited APD participants and industry guests with ITFS and FMX accreditation.