The GameZone is a digital playground and dedicated to different formats from indie games to VR installations and game jams! The GameZone has established itself as a particularly dynamic area at the ITFS. Since the GameZone was first held in 2013, the number of visitors has risen from 500 at the beginning to around 16,000 today. In the past years, the GameZone mainly took place in the Kunstgebäude, other venues included the Kunstmuseum, Breuninger and the Jugendhaus Mitte.

The unique selling point of GameZone is the combination of animation and games and the associated strong visual and aesthetic orientation of the games offerings. In addition, GameZone addresses the qualitative aspects of interactive applications in the context of social and cultural effects and possibilities like no other comparable event. Another important aspect of GameZone is the mediation and critical examination of computer games and interactive applications.