ADAM is an animated feature project about an Israeli novelist and Holocaust survivor who is confronted with the onset of dementia, as he tries to put the memories of his late wife Bella in writing, with all its beauty and pain. In this case study, writer-director Ron Segal and producer Esther Friedrich provide a glimpse into the process of developing the script and the visual style, from early concepts through look-finding to the making of a pre-teaser and storyboarding. They also discuss the long road of its financing as European co-production and the challenges of distribution for this type of animated film, especially in the German-speaking territories. Followed by a Q & A.